36 - 2oz Milk Chocolate Crunchy Peanut Butter Bars First introduced in 1936, this milk chocolate peanut butter bar contributed to the war effort, and is still enjoyed today. William H. Luden (1859-1949) launched his fledgling candy business in 1879 and offered an extensive line, including cough drops, hard and soft candies, chocolates and marshmallow products. Unlike many confectioners during that time, Luden manufactured his own chocolate for his chocolate novelties and chocolate-coated candies. In 1936, he introduced the 5TH AVENUE candy bar, a milk chocolate bar with a crunchy peanut butter center. World War II forced Luden's to concentrate production efforts on Luden's menthol throat drops and 5TH AVENUE candy bars for military use. Immediately following the war, Luden's reverted to producing a full line of confectionery products including the famous Luden's menthol throat drops and 5TH AVENUE candy bar, as well as penny candy consisting of ladyfingers, pillowcases, mint patties, penny jujube novelties, penny hard candy, penny coconut novelties, cast marshmallow novelties, and a line of penny sugar-rolled jellies.