After college, Jeff Jacobs, owner of Southwest Specialty Foods, developed his first line of products. The Señor Jakes BBQ Sauces. With a little luck and a whole lot of heat, he discovered the specialty foods market and began creating what is currently over 200 specialty products now sold worldwide. Since 1986, Jeff has been perfecting his line of products. With over 200 products, you know there's a lot of time spent in the kitchen. Each recipe begins with a custom spice mix. Then we select the peppers to give the product the right amount of heat. Great products require great peppers, and there's nothing in the desert hotter than Pepper Acres. To control the quality and consistency of our habanero peppers we raise our own peppers on land adjacent to the plant. We continue to taste and adjust the recipe until it's just right. Southwest Specialty Foods is as well known for its innovative packaging as we are for our hot products. From the unique designs and slogans to our creative use of shapes and packaging, Ass Kickin' products really jump off the shelf.